Marketing Automation Platform for the National Gallery
key details
| Value | £316,000 (£380,000 inc. VAT) |
|---|---|
| Status | active |
| Category (CPV) | 48445000 |
| Region | London |
| Deadline | 7 Aug 2026 |
| Procedure | open |
| OCID | ocds-h6vhtk-06848e |
description
We are looking for an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform should be able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys.
The platform must be able to:
| • | Enhance and support our existing tech stack; |
| • | Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; |
The same platform should either offer a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure.
We require a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term.
documents
- https://www.delta-esourcing.com/tenders/UK-title/643P6M4HE5 , biddingDocuments
- https://www.find-tender.service.gov.uk/Notice/064189-2026 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 16 Apr 2026 | Preliminary market engagement (UK2) | Procurement Act 2023 | 034875-2026 |
| 8 Jul 2026 | Tender notice (UK4) | Procurement Act 2023 | 064189-2026 |
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source
Published on Find a Tender. Contact details for named individuals are not reproduced on this site.