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Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights

ORDNANCE SURVEY LIMITED Published 5 Sept 2025 Find a Tender
The value below is a framework or dynamic market ceiling: the maximum that could be spent across all call-offs, not the value of a single contract. Aggregate figures on this site exclude these to avoid double counting.

key details

Value£750,000 (£900,000 inc. VAT)
Statuscomplete
Category (CPV) 79342311 +1 more
RegionSouth East
Deadline21 Apr 2025
Procedureopen
OCIDocds-h6vhtk-04f831

Awards (2)

This procurement was awarded to 2 suppliers. Values shown are per-award; the notice total is £750,000.

SupplierValueDateStatus
WALNUT UNLIMITED LTD shared £400,000 21 Jul 2025 active
White Space Strategy shared £600,000 22 Jul 2025 active

description

Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. OS is partnering with suppliers to increase our customer and market intelligence using a variety of qualitative and quantitative research techniques and to answer specific business questions about current or potential customers. OS will be working with suppliers that can help drive customer centricity throughout OS enabling employees to connect, understand and act upon customer insights. The requirement has been split into two lots. This Contract Details Notice is for Lot 2 is for Leisure Customer Insights with the supplier helping OS grow in more destinations through deepening our understanding of new and existing customers who want to be active outdoors, and by assessing products and consumers' needs, wants and expectations. Lot 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers experience, increase customer understanding, grow the user base for existing product types and enhance or improve existing products.

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notice history

5 notices published against this procurement.

PublishedTypeRegimeNotice
25 Mar 2025 Tender notice (UK4) Procurement Act 2023 011027-2025
22 Jul 2025 Contract award (UK6) Procurement Act 2023 042092-2025
22 Jul 2025 Contract award (UK6) Procurement Act 2023 042137-2025
5 Sept 2025 Contract details (UK7) Procurement Act 2023 054154-2025
5 Sept 2025 Contract details (UK7) Procurement Act 2023 054168-2025

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source

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