MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN
key details
| Value | £160,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79342000 +2 more |
| Region | Wales |
| Deadline | 6 Mar 2023 |
| Procedure | open |
| OCID | ocds-h6vhtk-039a42 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Ubiquity | · | · | active |
description
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key
audiences in Wales and GB based on their attitudinal behaviours.
documents
- MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN
- Example Target Audience
- MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN , contractNotice
- MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN , awardNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 24 Jan 2023 | Contract notice (F02) | Earlier regulations | 002193-2023 |
| 25 May 2023 | Contract award notice (F03) | Earlier regulations | 014862-2023 |
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source
Published on Sell2Wales. Contact details for named individuals are not reproduced on this site.