Food & Drink Skills Wales - Marketing Campaign / Sgiliau Bwyd a Diod Cymru - Ymgyrch Marchnata

RequirementsMenter a Busnes wishes to appoint an experienced agency to develop and implement a marketing campaign that will raise awareness of the career opportunities within the food and drink industry in Wales and challenge perceptions of careers in this field.It will be essential that the integrated marketing campaign raises the profile of theproject and opportunities within the sector to key audiences through considered andeffective copywriting and a strong creative concept that utilises appropriate platforms and media to obtain the desired outcomes and highest return of investment.The successful agency will work closely with the newly established in-house marketing team.Communication Objectives:Change the perceptions of careers in the food & drink industryRaise awareness of opportunities availableDirect traffic to the online Jobs Notice Board (in development)The campaign has an indicative budget of £35,000. Please note, Menter a Busnes will supply the Welsh translations for this bilingual campaign.DurationThe project is keen for the campaign to start in January/February 2024. The successful agency must be confident that they can deliver to the timescales agreed. The campaign is to span a minimum of 1 month. Menter a Busnes reserve the right to extend the contract.Further details are included in the additional documents accessible via Sell2Wales. English & Welsh versions of the ITT are available.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=136410.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

(WA Ref:136410)