MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS
key details
| Value | £200,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79340000 +3 more |
| Region | Wales |
| Deadline | 3 Jan 2023 |
| Procedure | open |
| OCID | ocds-h6vhtk-038616 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Ubiquity | · | · | active |
description
Ten brands from “hero” categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours.
Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.
documents
- Sepcification_ Media planning and buying for Welsh Hero Brands
- Target Audience Persona Example
- MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS , awardNotice
- MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS , contractNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 17 Nov 2022 | Contract notice (F02) | Earlier regulations | 032629-2022 |
| 18 Jan 2023 | Contract award notice (F03) | Earlier regulations | 001545-2023 |
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source
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