Media Buying Call off 2026
key details
| Status | complete |
|---|---|
| Procedure | selective |
| OCID | ocds-h6vhtk-068905 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| WPP 650 | £300,000,000 | 21 Apr 2026 | active |
description
The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 22 Apr 2026 | Contract award (UK6) | Procurement Act 2023 | 036816-2026 |
| 21 May 2026 | Contract details (UK7) | Procurement Act 2023 | 047095-2026 |
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source
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