gvtcx

Media Buying Call off 2026

Department for Education Published 21 May 2026 Find a Tender
The value below is a framework or dynamic market ceiling: the maximum that could be spent across all call-offs, not the value of a single contract. Aggregate figures on this site exclude these to avoid double counting.

key details

Statuscomplete
Procedureselective
OCIDocds-h6vhtk-068905

Award

SupplierValueDateStatus
WPP 650 £300,000,000 21 Apr 2026 active

description

The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives.

notice history

2 notices published against this procurement.

PublishedTypeRegimeNotice
22 Apr 2026 Contract award (UK6) Procurement Act 2023 036816-2026
21 May 2026 Contract details (UK7) Procurement Act 2023 047095-2026

more from Department for Education

all contracts from this buyer →

source

Published on Find a Tender. Contact details for named individuals are not reproduced on this site.