Provision of Media Buying
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £8,000,000 (£9,600,000 inc. VAT) |
|---|---|
| Status | complete |
| Procedure | selective |
| OCID | ocds-h6vhtk-06e668 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Wavemaker Ltd | £8,000,000 | 13 Aug 2026 | pending |
description
To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims.
- Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live:
https://www.crowncommercial.gov.uk/agreements/RM6364
notice history
3 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 22 May 2025 | Pipeline notice (UK1) | Procurement Act 2023 | 024963-2025 |
| 17 Jul 2025 | Pipeline notice (UK1) | Procurement Act 2023 | 040933-2025 |
| 18 Aug 2026 | Contract award (UK6) | Procurement Act 2023 | 078462-2026 |
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source
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