BTA2177 - Analytics 360 with GA4 Properties
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £116,100 |
|---|---|
| Status | complete |
| Category (CPV) | 72316000 |
| Deadline | 20 Oct 2025 |
| Contract start | 15 Feb 2026 |
| Contract end | 29 Feb 2028 |
| Procedure | selective |
| SME suitable | No |
| OCID | ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Merkle | £116,100 | 18 Feb 2026 | active |
description
Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 5 Mar 2026 | Award (award) | · | fb457dbf-922e-4992-b8d5-896d4726e443-887315 |
| 27 Aug 2026 | Award (award) | · | 76b742db-74e6-4f52-9073-30640bd42987-912261 |
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source
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