BTA1855 - Meta Advertising (Facebook and Instagram)
key details
| Value | £500,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79341400 |
| Deadline | 6 Sept 2023 |
| Contract start | 1 Oct 2023 |
| Contract end | 30 Sept 2026 |
| Procedure | direct |
| SME suitable | No |
| OCID | ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Meta Platforms Ireland Limited | £500,000 | 5 Sept 2023 | active |
description
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.
On these platforms, VisitBritain content reaches a small
audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI
calculations.
Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation).
A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 19 Sept 2023 | Award (award) | · | 083da979-4435-4c97-9807-a79998db6958-681793 |
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source
Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.