Provision of Customer Relationship Management (CRM) System

This tender is for a new customer relationship management (CRM) system to replace the University of Cumbria's (UoC) current disparate solutions.

The university's current CRM solution consists of two Microsoft Dynamics databases, one supports the university's marketing and recruitment of prospective students, the second helping manage the university's business and enterprise initiatives. A third (non-Dynamics) system, Raiser's Edge, is used by the Alumni Office to support their work.

The university is seeking to replace these systems with a single unified, CRM system meeting all current needs and likely future requirements.

In outline the requirements for the new, unified system are:

• oThe system should be fully hosted, web enabled and cover the full range of technical and functional requirements details in this document.

• oManage the student life cycle from first enquiry to alumnus, including
• oInitial marketing contact.
• oEnquiry management.
• oConversion from enquirer to applicant.
• oSupporting the conversion of applicant to student at selected points in the admissions cycle.
• oAlumni communications.

• oManage the full range of the university's business and enterprise initiatives, including
• oCompany and business contacts.
• oGovernment and non-government organisations e.g. the Lake District National Park Authority.
• oSmall groups and private individuals (e.g. Honorary Fellows).

• oSupport event management across all areas (Marketing & Recruitment, Alumni and Business & Enterprise) including
• oOpen days.
• oInterview days.
• oOther student journey related events.
• oAcademic conferences and Seminars.
• oBusiness Seminars.
• oPrivate functions.

• oMeet the full range of statutory returns and reporting requirements to internal and external bodies, including training needs assessment reports

Additional information: Is a Recurrent Procurement Type? : No