Media Planning and Buying Partner - Healthy Weight Healthy You - PHW-MINI-52265

The Health Improvement Division of Public Health Wales are seeking to commission a suitably qualified and experienced agency to assist in the planning, buying and evaluation of a range of media all aimed at promoting the achievement and maintenance of a healthy weight.The successful partner will deliver a range of media services on a call-off basis over the lifetime of the contract up to and including March 2024.Working closely with the in-house Social Marketing team and our appointed creative partners, the successful partner will be experienced at providing the following services on a call-off basis over the lifetime of the contract. Such services may include (but are not limited to):Media planning:- Strategic and integrated long-term planning of media activities- Selection of appropriate channels to ensure our activities are integrated and reach our intended audience(s)- Audience Segmentation- Integration of Behaviour Change strategyMedia buying:- Purchasing of media from a range of relevant suppliers ensuring best reach and value- Television (broadcast and programmatic)- Out of home (print and digital)- Radio (broadcast and programmatic)- Print (newspapers/magazines)- Digital (paid search/social/display etc.)Campaign evaluation:- Methodical review and evaluation of activities to ensure future campaigns can be optimised reliablyOther media services:- There may be occasions where the supplier is required to provide additional services that are related to the fulfilment of the media activity