Strategic Brand Guardianship
key details
| Value | £6,000,000 (£7,200,000 inc. VAT) |
|---|---|
| Status | complete |
| Category (CPV) | 79340000 +3 more |
| Region | Wales |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-h6vhtk-05efd6 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Uned Studio | · | · | active |
description
Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.
The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.
Core services include (but not limited to):
- Strategic brand direction, evolution and innovation
- Branded customer experience development
- Brand guardianship, governance and standards
- Creative development and brand activation
- Strategic expertise, insight and cross‑agency collaboration
notice history
4 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 5 Dec 2025 | Pipeline notice (UK1) | Procurement Act 2023 | 080210-2025 |
| 5 Jan 2026 | Preliminary market engagement (UK2) | Procurement Act 2023 | 000231-2026 |
| 8 Jan 2026 | Preliminary market engagement (UK2) | Procurement Act 2023 | 001625-2026 |
| 14 Jul 2026 | Contract details (UK7) | Procurement Act 2023 | 066031-2026 |
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source
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