River Tweed Trail, Brand Positioning and Audience Development
key details
| Value | £10,000 |
|---|---|
| Status | active |
| Category (CPV) | 79342000 |
| Region | Scotland |
| Deadline | 9 Sept 2026 |
| Procedure | open |
| OCID | ocds-r6ebe6-0000839227 |
description
The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.
documents
- River Tweed Trail, Brand Positioning and Audience Development , contractNotice
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source
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