Award of EOS/007/23 - Beer Brand Sales Volume Analysis 2023

Introduction1. The Scottish Government (SG), on behalf of the Scottish Ministers, wishes to access data on beer sales by brands to support policy development.2. This specification sets out the aims of the project and the tasks required of the contractor. It also sets out the management arrangements and timescales.Background & Context3. The Scottish Government are currently implementing the Tied Pubs (Scotland) Act 2021. This will require creating a Scottish Pubs Code for tied pubs. The Scottish Pubs Code will govern the relationship between pub companies (landlords) and tied pub tenants. The Act requires a Scottish Pubs Code Adjudicator to oversee and enforce the code.4. Under the Act, the Scottish Pubs Code must require pub-owning businesses to offer to enter into a guest beer agreement with tenants in certain circumstances. A guest beer agreement allows a tenant to sell to their customers at least one beer that the tenant has chosen, at a price of the tenant's choice. The beer can be changed as often as the tenant wishes. The code can set out other criteria that a guest beer agreement must meet.5. The Scottish Government consulted on a proposal that guest beer agreements should be for beers with a small production capacity, set out in Hectolitres. We are working on determining what appropriate production levels should be for different options. There is no publicly available source setting out production levels for brands.6. With it being quite challenging to determine the annual production volume, we have opted to use annual sales volume as a proxy.