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Gaelic Research Services

Seirbheis nam Meadhanan Gàidhlig (The Gaelic Media Service) Published 12 Jun 2023 Public Contracts Scotland

key details

Value£240,000
Statusactive
Category (CPV) 79310000
RegionScotland
Deadline27 Jun 2023
Procedureopen
OCIDocds-r6ebe6-0000735068

description

Applications are invited from service providers to recruit, operate and maintain a Gaelic Audience Panel (“the panel”) primarily aimed at measuring viewership of BBC ALBA video content on linear television and non-linear (iPlayer, online and social media) platforms as well as capturing data on listenership of BBC Radio nan Gàidheal and on how consumption of SpeakGaelic and LearnGaelic video content on non-linear platforms intersects with BBC ALBA viewership.

The panel must have a minimum of 300 active members who complete a weekly diary recording their media consumption and qualitative assessment of content consumed during the specified week. Reporting of the survey results to MG ALBA will be on a weekly basis.

The contract will commence on Monday 2 October 2023 for three years with an option to extend for one year at the discretion of MG ALBA and with the agreement of both parties.

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source

Published on Public Contracts Scotland. Contact details for named individuals are not reproduced on this site.