Google Ads Direct Advertising Services
key details
| Value | £5,000,000 (£6,000,000 inc. VAT) |
|---|---|
| Status | complete |
| Procedure | direct |
| OCID | ocds-h6vhtk-06d1e8 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| GOOGLE UK LIMITED | £5,000,000 | 22 Jul 2026 | pending |
description
Provision of Google Ads advertising services via a direct arrangement with Google. The contract supports ongoing digital marketing and pay-per-click PPC advertising activity, enabling Transport for Wales to manage advertising directly with Google and improve efficiency.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 23 Jul 2026 | Transparency notice (UK5) | Procurement Act 2023 | 069709-2026 |
| 24 Jul 2026 | Contract award (UK6) | Procurement Act 2023 | 070240-2026 |
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source
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