Media Buying Contract
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Status | complete |
|---|---|
| Region | North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West |
| Procedure | selective |
| OCID | ocds-h6vhtk-06cabe |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| WAVEMAKER LIMITED | £24,000,000 | 13 Jun 2026 | active |
description
The contract is used to buy advertising to hit police officer recruitment targets and to run campaigns that prevent crime and build public trust and confidence. It is also used by NCTPHQ to raise public awareness of security threats and encourage reporting.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 14 Jul 2026 | Contract award (UK6) | Procurement Act 2023 | 066175-2026 |
| 17 Jul 2026 | Contract details (UK7) | Procurement Act 2023 | 067950-2026 |
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source
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