Media Strategy, Planning and Buying
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £80,000,000 (£97,000,000 inc. VAT) |
|---|---|
| Status | complete |
| Category (CPV) | 92100000 +1 more |
| Procedure | selective |
| OCID | ocds-h6vhtk-06adb8 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Wavemaker Ltd | £80,000,000 | 4 Jun 2026 | active |
description
Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)
notice history
3 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 4 Jun 2026 | Pipeline notice (UK1) | Procurement Act 2023 | 052901-2026 |
| 8 Jun 2026 | Contract award (UK6) | Procurement Act 2023 | 053925-2026 |
| 20 Jul 2026 | Contract details (UK7) | Procurement Act 2023 | 068133-2026 |
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source
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