Fresco Segmentation
key details
| Status | complete |
|---|---|
| Procedure | direct |
| OCID | ocds-h6vhtk-0684df |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| CACI LIMITED | £256,547 | 16 Apr 2026 | active |
description
Fresco segmentation data for the "Daily Life" layer of our Nest member segmentation. The work allows Nest to allocate a Fresco segment to each Nest member to assist in targeting members for email campaigns, base user experience on what we know about segment preferences, and to more generally understand and gain deeper insights into the Nest member base.
notice history
3 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 17 Apr 2026 | Transparency notice (UK5) | Procurement Act 2023 | 035012-2026 |
| 20 Apr 2026 | Contract award (UK6) | Procurement Act 2023 | 035560-2026 |
| 21 May 2026 | Contract details (UK7) | Procurement Act 2023 | 047349-2026 |
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source
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