West Northamptonshire Council - Future advertising estate potential
key details
| Status | planning |
|---|---|
| Category (CPV) | 79340000 |
| Region | East Midlands |
| SME suitable | Yes |
| OCID | ocds-h6vhtk-067830 |
description
West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate.
WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models.
WNC seeks supplier insight regarding:
| • | Digitisation of 6-sheet assets and commercial models for revenue share |
| • | Lamppost banner management and procurement approaches |
| • | Opportunities for large-format digital sites and identification of viable locations |
| • | Website and email advertising integration to support income and communication objectives |
| • | EV chargers with integrated advertising as part of a sustainability strategy |
| • | Commercial opportunities in bus stations and council-owned totems |
| • | Guerrilla and temporary advertising to activate unused public spaces |
The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.
notice history
3 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 30 Mar 2026 | Preliminary market engagement (UK2) | Procurement Act 2023 | 029270-2026 |
| 30 Mar 2026 | Preliminary market engagement (UK2) | Procurement Act 2023 | 029282-2026 |
| 30 Mar 2026 | Preliminary market engagement (UK2) | Procurement Act 2023 | 029347-2026 |
more from West Northamptonshire Council
- Passenger Transport Services 2026 - Route Based (1-8 Seat Provision) · £38,000 · 29 Jul 2026
- Passenger Transport Services 2026 - Route Based (1-8 Seat Provision) · £36,000 · 29 Jul 2026
- Passenger Transport Services 2026 - Route Based (1-8 Seat Provision) · £55,000 · 29 Jul 2026
- Passenger Transport Services 2026 - Route Based (1-8 Seat Provision) · £5,000 · 29 Jul 2026
- Passenger Transport Services 2026 - Route Based (1-8 Seat Provision) · £4,400 · 29 Jul 2026
- Passenger Transport Services 2026 - Route Based (1-8 Seat Provision) · £40,000 · 29 Jul 2026
- Passenger Transport Services 2026 - Route Based (1-8 Seat Provision) · £20,000 · 29 Jul 2026
- Passenger Transport Services 2026 - Route Based (1-8 Seat Provision) · £25,000 · 29 Jul 2026
all contracts from this buyer →
similar contracts awarded
Other awarded contracts in the same category. Useful for seeing who normally wins this kind of work, and at what value.
- CPT_26_30 Media Distribution, Monitoring and Analytics service · National Audit Office · £148,800
- Provision of Social Media Assets to BBC Radio and BBC Sounds · BBC (British Broadcasting Corporation) · £4,225,000
- Large Format Out of Home Advertising · North Tyneside Borough Council
- CA17299 MultiQuote Advertising & Marketing Services · City of Wolverhampton College
- Strategic Brand Guardianship · Transport for Wales · £6,000,000
- DESNZ - COMMS - Media Buying and Planning · Department for Energy Security & Net Zero · £50,000,000
- Digital Advertising & Paid Media Services · HR Connect t/a Kent County Council
- Rail Network Customer Interfaces Merger: Structure, Purpose & Principles · DFT OPERATOR LIMITED
source
Published on Find a Tender. Contact details for named individuals are not reproduced on this site.