Anya App (Latch Aid)
key details
| Status | complete |
|---|---|
| Region | East Midlands |
| Procedure | direct |
| OCID | ocds-h6vhtk-066e23 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| LATCHAID LTD | · | · | active |
description
The Family Hubs & Start for Life Programme extends LatchAid Ltd/ANYA to continue to deliver their digital service for £45,700 + VAT (Total £54,840).
This contract extends the provision for a further 2 years, ensuring continuity of support for all families in North Northamptonshire.
The app provides premium access for parents, carers, and healthcare professionals, including:
| • | 24/7 evidence-based guidance and AI-driven support. |
| • | Escalation to International Board Certified Lactation Consultants (IBCLCs) for one-to-one support. |
| • | 3D latch animations and practical resources on feeding and early parenting. |
| • | Peer and professional communities moderated by specialists. |
| • | Integration of local Family Hub offers and signposting. |
| • | Enhanced reporting through monthly data packs and a bespoke Power BI dashboard. |
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 18 Mar 2026 | Contract details (UK7) | Procurement Act 2023 | 024841-2026 |
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source
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