Marketing Optimist Trailblazer Marketing

Advertisement of the Adult Learning Trailblazer projects, Marketing Support for Trailblazer Programme aimed at NEETs - "You Choose"

"You Choose" forms part of the wider Trailblazer programme which helps to sign post people towards support to help them to improve their employability whether than is a new job, an improved role or a return to education.

The programme's target market is:

• 16 - 25 year olds NEETS in employment/education)
• Living in York and North Yorkshire.

Objectives & Success Measures

• Increase engagement of NEET young people and those at risk.
• Provide tailored support to enable progression into education, training, or employment.
• Build confidence and transferable skills.

Key Activities

• Identification of NEETs and Pre NEET
• Building referral networks
• Multi-agency and cross council collaboration- shared goals/outcomes/shared learning
• Employer and stake holder involvement