Social Brand Guardianship
key details
| Value | £6,000,000 (£7,200,000 inc. VAT) |
|---|---|
| Status | complete |
| Category (CPV) | 79000000 |
| Deadline | 23 Feb 2026 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-h6vhtk-060d9a |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Uned Stuido | £6,000,000 | 21 Apr 2026 | pending |
description
Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.
The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.
Core services include (but not limited to):
- Strategic brand direction, evolution and innovation
- Branded customer experience development
- Brand guardianship, governance and standards
- Creative development and brand activation
- Strategic expertise, insight and cross‑agency collaboration
documents
- https://etenderwales.ukp.app.jaggaer.com/go/05074672019BEB778246 , biddingDocuments
- https://www.find-tender.service.gov.uk/Notice/006301-2026 , tenderNotice
- https://www.find-tender.service.gov.uk/Notice/006510-2026 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
3 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 23 Jan 2026 | Tender notice (UK4) | Procurement Act 2023 | 006301-2026 |
| 26 Jan 2026 | Tender notice (UK4) | Procurement Act 2023 | 006510-2026 |
| 22 Apr 2026 | Contract award (UK6) | Procurement Act 2023 | 036754-2026 |
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source
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