London-wide citizen behavioural tracker

The brief

While ReLondon has an annual survey of both businesses (SMEs and startups in our network) and local authorities to help measure outcomes for reporting purposes, we have relied until now on campaign-specific surveys and the polling of other organisations (e.g. London Councils' citizen climate survey) to provide data for tracking and reporting on the outcome of our citizen-facing work.

As London Councils' climate survey is no longer taking place, and budgets are no longer available for comprehensive campaign evaluation, ReLondon is now seeking a better value but effective way of monitoring shifts in Londoners' awareness of and attitudes towards more circular, or waste-busting, lifestyles and behaviours. This is likely to be conducted annually as a minimum, but this initial brief and contract is for year one baseline setting, including reporting, plus recommendations/suggested costings for subsquent years.

Research approach:

We would like responses to suggest optimum approaches and costings against the following core requirements:

We are also interested in proposals which suggest alternative or supplementary approaches to longitudinal behaviour, attitude and motivational tracking, such as:

Costings for any of the above should include data analysis and reporting. We will contract work in the first instance to cover:

Objectives

Our objectives with the tracker (or alternative approach to this piece of longitudinal research) are:

Scope of work

The work proposed and costed for must include the following:

Budget

The budget for the baseline setting research for year one plus the provision of recommendations and costings for subsequent years' behavioural tracking activity is up to £30k plus VAT. We are also interested to see estimates against any alternative or supplementary methodologies you wish to suggest for either year one or future years.