VisitWindsor Membership Revenue Share Contract

RBWM are exploring options to procure a tourism sales and marketing specialist to support membership growth and retention, drive upsells and cross sales for its VisitWindsor arm. The supplier would be entitled to a share of the revenue. The company will be expected to:

• Create a new CRM system to manage and monitor sales and conversations.
• Provide a dedicated Account Manager as an extension of the VisitWindsor team.
• Work with VisitWindsor membership pack with clear ROI on packages.
• Research database of businesses and outreach to gain decision maker.
• Contact tourism-facing businesses not currently members.
• Convert memberships from calls/engagement.
• Create confirmation agreements.
• Create member product listings on VisitWindsor destination management system.
• Invoice members, share live reconciliation document with VisitWindsor and pay RBWM revenue share on monthly basis.
• Work with members to ensure they are maximising their referrals and ROI.
• Call the member every 6 to 8 weeks to discuss ROI and suggest changes/alterations to listing to support a higher CTR.
• Continual communication on Windsor and Maidenhead news and opportunities.
• Represent VisitWindsor professionally, maintaining the high standards set by the team, build relationships and create trust and a supportive understanding ear.
• Work on renewals 90 days out to ensure members are aware and have the stats required and understand the support they have had over the previous year.

For a high-level breakdown of businesses and non-members in the area, please contact: Joey.Stanford@RBWM.gov.uk.