UEFA EURO 2028 Tournament Impact Evaluation​

In October 2023, the UK and Ireland successfully secured the rights to host UEFA EURO 2028. The tournament will take place in England, Scotland, Wales and Republic of Ireland over 31 days in June and July, and will attract the attention of the sporting and major event communities, the media, and the public at large across the UK & Ireland, Europe and the World. A projected 1 million international visitors will visit the UK & Ireland during the tournament. Delivery Partners are committed to evaluating the impacts of the tournament to evidence the value of their investment and the benefits which will accrue throughout the tournament hosting period.

Delivery Partners are now seeking to appoint a supplier who will be responsible for evaluating the benefits and impacts of the tournament from 2026-2030. The Successful Tenderer will have the capability to effectively deliver on a diverse range of multi-disciplinary analysis requirements across both the UK and Ireland as part of a single, cross-nation, multi-jurisdictional evaluation of the benefits and impacts of the tournament. There will be 6 key outputs from the work:

1. An Evaluation Plan
2. An assessment of the viability of extending the Evaluation Programme to 2033
3. A pre-tournament report
4. A post-tournament flash report
5. A post-tournament full report
6. A post-tournament legacy report