Digital & Media Advertising

New College Durham intends to issue a tender for the provision of Digital and Media Advertising Services, split into two Lots:

• Lot 1: Digital Marketing - including PPC, Google Display, YouTube, Social Media

advertising, and remarketing.

• Lot 2: Media Advertising - including out-of-home, radio/streaming, and TV advertising.

The College uses a wide range of marketing activity to support student recruitment, staff

recruitment, and brand awareness. We are seeking experienced partners who can provide a

proactive, value-added service to help us maximise return on investment across our campaigns.

Scope of Services

-For Digital Marketing, campaigns typically include early application drives, adult learner recruitment, mid-year course promotions, summer enrolment activity, and targeted ad-hoc activity. Budgets vary but can range from £1,000 to £10,000 per campaign.

-For Media Advertising, annual campaigns include a major summer push (approx. £40,000), alongside smaller autumn, winter, and ad-hoc campaigns. Channels include outdoor, radio/streaming, and TV, with support required for advert production and clearance.

Supplier Expectations

We are looking for agencies who can:

• Advise on how to optimise campaigns and improve ROI.
• Provide clear, regular reporting and recommendations.
• Demonstrate relevant experience with similar budgets and audiences.
• Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers).

Market Engagement

This supplier engagement exercise is designed to:

• Gauge the level of market interest.
• Share outline requirements.
• Inform the procurement approach ahead of tender publication.