Public Affairs (PA) and Public Relations (PR) Consultancy Services Framework

Aster Group is undergoing a strategic transformation aimed at enhancing public engagement, improving stakeholder relationships, and increasing visibility across its key housing sectors.

As part of this initiative, we require expert PA/PR Consultancy services to support our internal team and boost our communications strategy, manage media relations, and ensure consistent messaging across all platforms.

It is the intention of Aster Group therefore to establish a framework agreement with suitably qualified Supplier(s) who will provide selected PA/PR Consultancy Services to meet needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required.

We intend to establish a framework with 3 Lots as follows:

Lot 1 - Public Affairs (PA) Services

Lot 2 - Public Relations (PR) Services

Lot 3 - Ad hoc Special Projects

Project Objectives

•Real-time high-level counsel and insight in a period of rapid change and in a time of increased scrutiny

•Deliver media relations and 24/7 high level crisis and issues management for both media and stakeholder engagement work.

•Plan and execute creative and innovative campaigns, producing high-quality, accurate content, and effective and measurable tactical delivery

•Innovative applications of technology such as AI

•Expertise in navigating the Devolution agenda

•Strong political connections across all parties

•Nuanced understanding of the political environment

•Ways to showcase expansion in new geographies and refreshed service offers

•Create opportunities to educate and influence, as a sector leader to ensure we have a trusted and sought-after voice in the sector

•Support for M&A activity

Project Desired Outcomes

•Drive positive media coverage including key messages in key media including driving opportunities across the national and trade press

•Increased share of voice and brand awareness among key influencers and media

•Increased opportunities to build partnerships and relationships with organisations and individuals that will help us deliver our strategy

•Increased opportunities to influence and shape policy

•Creative campaigns that will support our strategy and elevate and strengthen our position in the market