Large Digital Advertising Screens Concession Contract
key details
| Value | £4,800,000 (£5,760,000 inc. VAT) |
|---|---|
| Status | complete |
| Category (CPV) | 79340000 |
| Region | Wales |
| Deadline | 3 Jul 2025 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-h6vhtk-052aa9 |
Awards (7)
This procurement was awarded to 3 suppliers. Values shown are per-award; the notice total is £4,800,000.
| Supplier | Value | Date | Status |
|---|---|---|---|
| Bauer Media Outdoor UK Ltd shared | £157,444 | 7 Sept 2025 | active |
| Primesight Limited shared | £110,972 | 7 Sept 2025 | active |
| Route Sales & Media Limited shared | £870,000 | 7 Sept 2025 | active |
| Route Sales & Media Limited shared | £555,000 | 7 Sept 2025 | active |
| Route Sales & Media Limited shared | £227,500 | 7 Sept 2025 | active |
| Route Sales & Media Limited shared | £94,500 | 7 Sept 2025 | active |
| not named shared | · | · | active |
description
The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements. The overall contract will be awarded for 10 years with the option to extend for two 12 month periods.
This requirement previously went out to market under PCR 2015 on 31st January 2025. For the initial procurement a Prior Information Notice was issued on 23rd July 2024. This notice sought Expressions of Interest and input from the market on the structure of the tender. A tender process was issued but was withdrawn and has now being re-issued under the Procurement Act 2023
documents
- https://www.find-tender.service.gov.uk/Notice/029158-2025 , tenderNotice
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notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 2 Jun 2025 | Tender notice (UK4) | Procurement Act 2023 | 029158-2025 |
| 8 Sept 2025 | Contract award (UK6) | Procurement Act 2023 | 054814-2025 |
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source
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