Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing
key details
| Value | £10,416,667 (£12,500,000 inc. VAT) |
|---|---|
| Status | complete |
| Category (CPV) | 79310000 +1 more |
| Region | Yorkshire and the Humber, North East, North West, East Midlands, West Midlands, East of England, London, South East, South West |
| Procedure | open |
| OCID | ocds-h6vhtk-05866c |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| HAVAS PEOPLE LIMITED | £10,416,667 | 5 Jan 2026 | active |
description
The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:
● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International
● raising the profile and enhancing the reputation of the University through institutional positioning and research impact
● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace
● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives
● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful
The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.
documents
- https://www.find-tender.service.gov.uk/Notice/048138-2025 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
4 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 22 May 2025 | Planned procurement (UK3) | Procurement Act 2023 | 025017-2025 |
| 12 Aug 2025 | Tender notice (UK4) | Procurement Act 2023 | 048138-2025 |
| 8 Jan 2026 | Contract award (UK6) | Procurement Act 2023 | 001581-2026 |
| 18 Mar 2026 | Contract details (UK7) | Procurement Act 2023 | 024497-2026 |
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source
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