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Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing

Sheffield Hallam University Published 18 Mar 2026 Find a Tender

key details

Value£10,416,667 (£12,500,000 inc. VAT)
Statuscomplete
Category (CPV) 79310000 +1 more
RegionYorkshire and the Humber, North East, North West, East Midlands, West Midlands, East of England, London, South East, South West
Procedureopen
OCIDocds-h6vhtk-05866c

Award

SupplierValueDateStatus
HAVAS PEOPLE LIMITED £10,416,667 5 Jan 2026 active

description

The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:

● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International

● raising the profile and enhancing the reputation of the University through institutional positioning and research impact

● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace

● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives

● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful

The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.

documents

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notice history

4 notices published against this procurement.

PublishedTypeRegimeNotice
22 May 2025 Planned procurement (UK3) Procurement Act 2023 025017-2025
12 Aug 2025 Tender notice (UK4) Procurement Act 2023 048138-2025
8 Jan 2026 Contract award (UK6) Procurement Act 2023 001581-2026
18 Mar 2026 Contract details (UK7) Procurement Act 2023 024497-2026

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source

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