Pre Market Engagement: Ticket Gate Advertising in Train Stations

This Market Sounding Briefing and Questionnaire (“Market Sounding”), has been issued by Network Rail in advance of finalising a proposal to procure advertising services at Network Rail Managed Stations on behalf of Network Rail’s Retail Property team. The main purpose is for Network Rail to understand the solutions that are available before commencing with a formal competition. The Network Rail Retail Property team is responsible for generating sustainable income from its estate for re-investment in our rail infrastructure.

This requirement supports the Network Rail vision to become a company that is on the side of its passengers and is therefore changing to be more responsive to the needs of passengers and freight users.

The current requirement is for Network Rail (NR) to team up with a media partner who is able to provide ticket gate advertising. Ticket gate advertising is required at the following stations:

• Bristol Temple Meads
• Clapham Junction
• Guilford
• London Bridge
• London Kings Cross
• London Liverpool Street
• London Paddington
• Waterloo East
• London Waterloo
• Reading

The following stations are going through business clearance, so we also expect to require ticket gate advertising at the additional stations listed below:

• Leeds
• Birmingham
• Edinburgh
• Glasgow Central

NR are seeking to engage with suppliers in the market that can deliver a full 360 advertising solution, including but not limited to;

• Sales and marketing of advertising on Network Rails ticket gates
• Production of advertising vinyl's to be applied to existing ticket gate infrastructure in accordance with Network Rails installation procedure.
• Development of additional ticket gate opportunities at NR stations including locations within our stations ran by Train Operating Companies.

Subject to the interest received in response to this opportunity NR may decide to tender this future opportunity as a combined service or execute separate tenders split by Network Rail region.