AEA230108 Marketing: media, digital, and airport; planning and buying
key details
| Value | £5,000,000 |
|---|---|
| Status | active |
| Category (CPV) | 79340000 |
| Deadline | 7 Dec 2023 |
| Procedure | selective |
| OCID | ocds-h6vhtk-04168e |
description
Abellio East Anglia (GA) intends to commence a procurement process for the provision of media planning and buying services across three differing media lots for its Greater Anglia and Stansted Express brands. This notice intends to alert the market of the upcoming opportunity only.
The successful media agency for the brand planning and media buying lot (1) will plan media strategies and buy media inventory and/or advertising space across the following (but not limited to), media channels.
TV advertising
TV sponsorship
Video on demand advertising
Broadcast video on demand advertising
Radio advertising and sponsorship
Print advertising
Out of home advertising
Digital display advertising
Other non-broadcast sponsorships
Paid social
GA's anticipated annual budget for media spend across both Greater Anglia and Stansted Express is £2.6m per annum
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 7 Nov 2023 | Utilities contract notice (F05) | Earlier regulations | 032970-2023 |
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source
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