Media Planning and Buying - Prior Indicative Notice Only
key details
| Status | planned |
|---|---|
| Category (CPV) | 79340000 |
| OCID | ocds-h6vhtk-038403 |
description
London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only.
The successful Media Agency/ies will plan media strategies and buy media inventory and/or advertising space across the full media mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
LNER's anticipated annual budget for media spend is between £8m-£14m
The Opportunity will be open to LNER, and other train operating companies under Directly Operated Railways Limited.
The tender will be issued via LNER's e-tendering system - Proactis. Please ensure that you are registered to be able to access tender documentation (www.supplierlive.proactisp2p.com/Account/Login)
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 14 Nov 2022 | Utilities periodic indicative (F04) | Earlier regulations | 032145-2022 |
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source
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