Appointment of Strategic Creative Agency - HS2 Engineering Communication
key details
| Status | active |
|---|---|
| Category (CPV) | 79340000 |
| Deadline | 24 Apr 2022 |
| Procedure | selective |
| OCID | ocds-h6vhtk-032687 |
description
Hi-level Scope of tender
| 1. | The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy. |
| 2. | This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance. |
| 3. | Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style). |
| 4. | Ongoing creative work to support the wider media plan (delivered through our media agency). |
| 5. | Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality. The website is: westcoastupgrades.co.uk |
| 6. | Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period. |
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 25 Mar 2022 | Utilities contract notice (F05) | Earlier regulations | 008173-2022 |
| 30 Aug 2022 | Corrigendum (F14) | Earlier regulations | 024161-2022 |
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source
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