September 2021-Marketing - British Council Marketing Automation Programme
key details
| Value | £3,000,000 |
|---|---|
| Status | complete |
| Category (CPV) | 72212480 |
| Deadline | 4 Oct 2021 |
| Procedure | open |
| OCID | ocds-h6vhtk-02dd16 |
Awards (2)
This procurement was awarded to 2 suppliers. Values shown are per-award; the notice total is £3,000,000.
| Supplier | Value | Date | Status |
|---|---|---|---|
| Huble Digital Ltd shared | · | · | active |
| HubSpot Inc shared | · | · | active |
description
British Council intend to procure a Marketing Automation Platform during October/November 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to im
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 3 Sept 2021 | Contract notice (F02) | Earlier regulations | 021927-2021 |
| 21 Feb 2022 | Contract award notice (F03) | Earlier regulations | 004845-2022 |
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source
Published on Find a Tender. Contact details for named individuals are not reproduced on this site.