Untold stories of sustainability in the UK's luxury sector
key details
| Status | complete |
|---|---|
| Category (CPV) | 64228000 |
| Procedure | limited |
| OCID | ocds-h6vhtk-02d3f1 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| BBC GLOBAL NEWS LIMITED t/as BBC STORYWORKS COMMERCIAL PRODUCTIONS | · | · | active |
description
Cabinet Office requires provision of services that includes a digital platform housing bespoke content on the suppliers website that will attract a target of over 150 million unique browsers from the GREAT campaign's key markets (North America, Europe and Asia Pacific) over a 12-month period. As well as provide a targeted digital media campaign that will create millions of global impressions in GREAT's key markets by leveraging their depth of international reach to distribute and promote this work.
The supplier will have a targeted audience of high-net-worth individuals as well as have a high volume of visits for a sustainable audience to target GREAT's key audience demographics, including C-Suite Executives, frequent travellers, consumers of 'Luxury' and those with a pre-disposition to sustainability messaging. Delivery of six documentary style films and a global digital marketing campaign with the objective to improve perceptions of the UK's sustainability credentials internationally.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 12 Aug 2021 | Voluntary ex-ante transparency (F15) | Earlier regulations | 019586-2021 |
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source
Published on Find a Tender. Contact details for named individuals are not reproduced on this site.