Cadw Business Management System

Cadw is the Welsh Government’s historic environment service working for an accessible and well protected historic environment for Wales. In order to support this work Cadw operates a range of commercial functions including staffed visitors centres at 25 monuments across Wales attracting over 1.2 million visitors per year.

Cadw generates between 80-90% of its income through admissions and retail. There is significant potential for this figure to grow if the communications and retail technology underpinning its business operations are upgraded.

Over the last few years Cadw has invested in a number of tactical digital initiatives to assist with improving customer experience and ultimately increasing revenue. Whilst there has been a year on year increase in revenue, the tactical nature of the initiatives has led to a disparate ecosystem with limited integration across its retail, membership, event booking and financial operations.

Cadw has initiated a programme to look at simplification of the ecosystem whilst ensuring limited impact to ongoing business operations. So far a requirements and discovery phase has been completed and the output of the discovery phase forms the aims and objectives.

Cadw wish to partner with a supplier that can deliver the technology and service wrap that will enable it to become a true multi-channel vendor and extend its reach to new and existing customers.