Provision of Creative Agency Services at The Royal Hospital Chelsea
key details
| Value | £75,000 |
|---|---|
| Status | complete |
| Category (CPV) | 22100000 +3 more |
| Region | London |
| Deadline | 13 Feb 2020 |
| Contract start | 27 Apr 2020 |
| Contract end | 26 Apr 2023 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-b5fd17-fd256ef9-a417-4580-82be-9a4954f4aca8 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Daughter Studio | £180,000 | 19 Oct 2020 | active |
description
Requirement
The agency will need to provide the following functions. NB due to the sporadic nature of the work this list is not exhaustive:
| 1. | Design | |
| • | With direction from the F&C team plan, design, amend and artwork the required marketing materials for print | |
| • | Create infographics | |
| • | Design ad hoc materials as required (e.g. stickers, banners, exhibition stands, badges, balloons etc.) | |
| • | Create bespoke materials in-keeping with the RHC brand | |
| • | Ensure the design is in-keeping with departmental outcomes and enhances calls to action | |
| • | To be dynamic and creative within the boundaries set by the communications team |
| 2. | Video |
| • | To work with the communications team to plan, storyboard and create compelling narratives for short film projects |
| • | To produce high quality and emotive film for the RHC (usually on site) with a clear call to action |
| • | To edit and amend working closely with the communications team |
| • | To source additional materials (music and archive footage etc.) as required within the confines of copyright law |
| • | Ability to provide subtitles |
| • | To post produce films and export in a format that is compatible with RHC systems for use on different platforms |
| 3. | Photography |
| • | Mood board photography concepts in accordance with communication objectives |
| • | Plan and execute photo shoots under direction of the communications team |
| • | Postproduction /editing |
| 4. | Account management |
| • | Provide flexible support during office hours (and occasionally out of office hours) |
| • | Produce status reports |
| • | Invoicing/quotes |
| • | Produce running workload reports (with financial information) |
| • | Dedicated account manager for the team |
| 5. | Branding |
| • | To champion the brand and produce high quality materials in accordance with the brand guidelines. |
| • | To help to continue to build and promote the brand - with the goal of national and international recognition |
| • | To support with brand strategy as the identity develops |
| • | To support the shape and progress of the brand identity via innovative design and photography etc. |
| • | To enhance the RHC's reputation |
| 6. | Flexibility |
| • | To grow with the department and provide high quality collateral to very tight deadlines, with occasional out of office hours (Mon-Fri 9-5) support |
| 7. | Compatibility/innovation/creativity |
| • | To work closely with the Fundraising and Communications department on all projects, sharing ideas and creative concepts |
| • | To suggest new ideas/concepts to the F&C departments that may have a positive impact on audiences |
| • | To provide support with audience analysis using other (charity) case studies |
Overview of service
Design
Create a bi-annual magazine (52pp) Home Front with copy and images provided by the RHC
| Create an Impact Report with copy and images provided by the RHC | |
| Create brochures throughout the year depending on organisational need |
Video
Deliver 1 film per year on different subject matter depending on organisational objectives (around 3 mins)
Photography
Conduct 6 photo shoots per year
Portraits of Pe
Additional information: Please make contact to demonstrate your interest and arrange a site visit for further information.
You will find the invitation to tender document attached to this advert.
documents
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/35c56565-9d46-452b-97e4-ee77587096b2 , tenderNotice
- https://www.contractsfinder.service.gov.uk/Notice/d84e8046-70df-47db-9502-afac2ade71a3 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 21 Oct 2020 | Award (award) | · | eda1335d-ff65-4678-940f-96214e0bedae-388359 |
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