Campaign Evaluation 2021
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £118,848 |
|---|---|
| Status | complete |
| Category (CPV) | 79000000 |
| Deadline | 25 May 2021 |
| Contract start | 17 Jun 2021 |
| Contract end | 16 Jun 2022 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| ICM Unlimited (Registered as Walnut Unlimited LTD) | £118,848 | 24 May 2021 | active |
description
Highways England have appointed a supplier to provide rapid insights and evaluation support to measure marketing and wider comms activities. This will include a wide range of services from baselining and measurement of campaigns, through to last minute creative testing.
Additional information: Name of Framework
CCS RM6018
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 14 Jul 2021 | Award (award) | · | bcc0fc8d-dc03-4e11-8446-f331f8a17424-451016 |
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source
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