PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns - AWARD

Birmingham Children's Trust requires a digital / creative / media buying agency to deliver a series of foster carer recruitment campaigns as detailed below under requirements / specifications.

This contract will be for a period of 3 months commencing 10 February 2020 until 8th May 2020, (unless terminated under the terms and conditions of contract). With the option to extend for up to an additional 3- or 6-months subject to requirements, availability of funding and performance.

The provider will deliver a three-month promotional campaign for the Trust, using its active networks in Birmingham to deliver a series of foster carer recruitment campaigns.

The agency / agencies shall:

• oProduce creative campaign proposals
• oProvide guidance on campaign ideas suggest by the Trust
• oDeliver a foster carer recruitment campaign over an initial period of three month, with potential for expansion depending on results and budget
• oFilm and produce a series of videos to support the campaign
• oProvide actors and set
• oUse actors that represent the diversity of Birmingham and our target audience
• oEnsure that any outdoor filming takes place within a 30-mile radius of Birmingham, in-line with our recruitment radius
• oRun the campaign using a mix of digital and traditional media including:

Social media

Display advertising according to search history

Print materials for hyper local advertising

• oUse Trust branding and comply with the Trust's brand guidelines throughout promotional activity
• oWork in collaboration with Marketing and Social Media Manager and Recruitment Team Manager whilst leading on campaign activities
• oProvide ongoing evidence of the effectiveness of the campaign through fortnightly reporting
• oAdapt the campaign according to feedback and campaign data

This contract will be for a period of 3 months commencing 10th February 2020.

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant Invitation to Tender (ITT) documentation.

If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000.

Your completed tender submission should be returned by noon on 17th January 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc