GB-London: Research to provide an overview of the online advertising sector
key details
| Value | £63,750 |
|---|---|
| Status | complete |
| Category (CPV) | 73110000 |
| Deadline | 1 Nov 2018 |
| Contract start | 5 Nov 2018 |
| Contract end | 18 Dec 2018 |
| Procedure | open |
| SME suitable | No |
| OCID | ocds-b5fd17-0e11fed8-d62a-4e5f-9d82-9e4f9be8db93 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Plum Consulting London LLP | £63,750 | 1 Nov 2018 | active |
description
We are interested in an overview of the online advertising sector, outlining the key players at each stage of the supply chain and their business models. Further, we are seeking robust analysis of the movement of money, data, and content through the online advertising supply chain, including but not limited to how each pound spent by an advertiser breaks down in different scenarios, what service each actor in the chain provides in return for their fees, and how audience/user data flows through the supply chain in the various targeting methods.
documents
- https://www.contractsfinder.service.gov.uk/Notice/289f647f-db1b-467c-ad8c-908f32bcf5f4 , tenderNotice
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=350121939 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 11 Oct 2018 | Tender amendment (tenderAmendment) | · | 289f647f-db1b-467c-ad8c-908f32bcf5f4-245800 |
| 20 Mar 2019 | Award (award) | · | d8c7b663-b99f-4d8a-a250-a386d9dc6afb-277245 |
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source
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