Export Promotion PR Services (Project_988)

The Department for International Trade ("DIT") has a requirement for the provision of "Export Promotion PR Services" . The Secretary of State for DIT is the contracting authority, referred to in documentation as the "Client".

The full specification is provided within the Invitation to Tender (ITT) on DIT's e-tendering platform, Jaggaer.

In summary, DIT is looking to procure the services of a PR Agency in support of its Export Promotion Campaign. This is vital to the successful execution of a more "retail" style of campaigning, as a means to create attention and build momentum around the present opportunity for national growth via exporting.

DIT have set out an overall approach, proposing overarching and sector-specific "eye-catching" initiatives that will support its work across priority sectors, including:

• Agri-food and drink
• Financial and Professional Services
• Creative
• Education
• Digital / Tech
• Consumer Goods
• Clean Growth

and key themes including:

1. Skills theme: Export Academy
2. Opportunity theme: Opening Doors (Trade deals)
3. Regional theme: Levelling Up and the Union.

DIT's vision is to deliver one unified campaign cutting across sectors and key themes, with one message: "Grow your business through exporting now".

This new tranche of "retail" campaigns marks a significant step change in the use of PR in DIT communications and marketing campaigns.

There is also scope within these requirements to provide services in respect of other DIT and HMG campaigns.

The contract shall be for a period of twelve (12) months, with the contractual option to extend by up to a further twelve (12) months . The requirement has an estimated total value of £400,000 (ex-VAT) per annum, meaning, should the option be enabled to extend (by any length), up to an additional £400,000 (ex-VAT) can be added to the contract value.

Bidders will be expected to demonstrate their tenders will continue to deliver value for money throughout the period of the contract.

DIT has conducted a Cyber Risk Assessment to identify the level of cyber risk to this requirement. It has been identified that Cyber Essentials or equivalent is required. The successful agency will need to undergo a review with DIT's internal data security team upon appointment.

DIT is using e-tendering for this procurement which means this Invitation To Tender (ITT) and the forms for submitting a response are only available in electronic form which can be accessed via your web browser at: https://uktrade.app.jaggaer.com/. Bidders should read all the instructions and documents thoroughly and follow the defined processes to comply with our requirements. Once registered on Jaggaer, bidders can access the procurement by searching for "Project_988" and/or "Export Promotion PR Services".

DIT intends to make the tender documentation available on Jaggaer around 12:00 BST on Monday 29th March 2021 (this notice may appear before then).