Digital Analytics Solutions
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £150,000 |
|---|---|
| Status | complete |
| Category (CPV) | 48000000 |
| Deadline | 18 Sept 2025 |
| Contract start | 2 Oct 2025 |
| Contract end | 1 Oct 2026 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Merkle, a trading division of Dentsu UK Limited | £150,000 | 17 Sept 2025 | active |
description
The Supplier will provide a hosted web analytics platform for Google Analytics
- (GA360) services together with associated design, setup, configuration, implementation, and support services for Buyer's website at GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS)
Description of the requirement: Briefly, web analytics provides data on user's interactions with a site or service.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 20 Oct 2025 | Award (award) | · | 5df46df2-e0ab-41f3-a295-e1d2694319f6-868795 |
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source
Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.