Paid Media - Coast Clever Campaign 2023
key details
| Value | £185,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79341000 |
| Region | South West |
| Deadline | 17 May 2023 |
| Contract start | 29 Jun 2023 |
| Contract end | 10 Aug 2023 |
| Procedure | selective |
| SME suitable | No |
| OCID | ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5 |
Awards (2)
This procurement was awarded to 1 suppliers. Values shown are per-award; the notice total is £185,000.
| Supplier | Value | Date | Status |
|---|---|---|---|
| Manning Gottlieb OMD, a trading division of OMD Group Ltd shared | £50,000,000 | 19 Jun 2022 | active |
| Manning Gottlieb OMD, a trading division of OMD Group Ltd shared | £185,000 | 19 Jun 2022 | active |
description
This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts.
Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs.
The campaign will run from the 29th of June to the 10th of August.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 19 May 2023 | Award (award) | · | ba75fa5a-6777-4755-9135-92278f81ba94-646673 |
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source
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