Marketing - The Apprenticeship Hub

The College is seeking to appoint a marketing and communications provider to develop and produce a fully integrated marketing plan and undertake marketing activities to engage York, North Yorkshire and East Riding (YNYER) businesses onto The Apprenticeship Hub programme and support in raising awareness of apprenticeship across the region, in order to successfully achieve Programme output targets.

The successfully appointed provider will be required to:

• develop an integrated marketing plan
• undertake marketing activities throughout the lifetime of the project

Marketing activities should include:

• design and print of marketing material to generate leads
• monthly social media channel management and content creation
• creation, authoring and promotion of case studies
• creation and distribution of press releases to relevant media and stakeholders
• creation of stakeholder content packs
• support with the marketing of promotional events, including 2 X Apprenticeship Week events (Feb 2022 & Feb 2023)

This list is not exhaustive, and suggestions for additional marketing activity are expected.

The Apprenticeship Hub is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Additional information:

All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home

Funding Type (WEFO or EU) : EU

Funding Description

The Apprenticeship Hub is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Is a Recurrent Procurement Type? : No