HMRC Campaigns - Creative Agency Services - SR2256796087
key details
| Value | £11,100,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79340000 |
| Deadline | 7 Feb 2025 |
| Contract start | 27 May 2025 |
| Contract end | 26 May 2028 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Digital Unlimited Group Ltd | £11,100,000 | 26 May 2025 | active |
description
This contract was awarded via CCS framework RM6125 Campaign Solutions.
HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives.
The creative agency will
| • | support with the development of campaign strategies |
| • | deliver creative concepts to meet campaign objectives |
| • | advise on/directly produce assets and marketing collateral for various media channels |
| • | support with matters such as usage rights and the supply of assets to media owners |
| • | manage influencer marketing activations |
| • | conduct due diligence and liaising with influencers to co-curate messaging and content |
Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 12 Jun 2025 | Award (award) | · | 2ae9082c-9b84-4900-b92b-c8be50468ad1-848307 |
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source
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