Audience Segmentation and User Needs Research
key details
| Value | £50,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79310000 +1 more |
| Region | London |
| Deadline | 7 Sept 2015 |
| Contract start | 21 Sept 2015 |
| Contract end | 20 Sept 2017 |
| Procedure | open |
| SME suitable | No |
| OCID | ocds-b5fd17-adc9355d-adc8-11e6-9901-0019b9f3037b |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| BDRC Continental | £25,000 | 1 Oct 2015 | active |
description
Royal Botanic Gardens, Kew is looking for a supplier to conduct Audience and User Research for our website www.kew.org.
The purpose of this requirement is to understand more about Kew website users and their website experience. .
This work will also feed into a website design refresh project we are undertaking.
The ultimate goal for the segmentation is to have a shared language across the organization and to use the segments to embed an audience-centered approach in product and content development. In addition it is to identify recommendations for growth areas of website usage.
Additional information: Please register your interest in this opportunity using the link to the Defra e-tendering portal. You may need to register on this site if you have not done so already. Once Registered and logged in search current opportunities/ITTs for 'Audience Segmentation and User Needs Research.'
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 17 Aug 2015 | Award (award) | · | ocds-b5fd17-adc9355d-adc8-11e6-9901-0019b9f3037b-71761-rbgkew-171 |
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source
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