Customer Segmentation
key details
| Value | £84,267 |
|---|---|
| Status | complete |
| Category (CPV) | 73110000 |
| Region | West Midlands |
| Deadline | 9 Jan 2025 |
| Contract start | 10 Apr 2025 |
| Contract end | 30 Jul 2025 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Ipsos (Market Research) Ltd | £84,267 | 9 Apr 2025 | active |
description
The Office of the Public Guardian (OPG) protects people in England and Wales who may not have the mental capacity to make certain decisions for themselves, such as about their health and finance. OPG is an executive agency, sponsored by the Ministry of Justice. It registers lasting powers of attorney (LPAs), enduring powers of attorney (EPAs), and supervises deputies appointed by the Court of Protection.
The segmentation research aims to inform the OPG of methods of how to grow LPA adoption and facilitate discussions across OPG with regards to which prospective customer groups to ideally to reach and how best to reach them.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 8 May 2025 | Award (award) | · | 3d18e2b3-4be3-4fe0-a0bd-b5a0c1ae6d4f-841855 |
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source
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