Purchase of Email Sending Platform

This tender opportunity is issued jointly by the National Museum of the Royal Navy (NMRN Operations) and the Mary Rose Trust (MRT) as joint operators of Portsmouth Historic Dockyard (PHD Operations) for the provision of a social media listening platform for the National Museum of the Royal Navy (all sites), The Mary Rose Museum and Portsmouth Historic Dockyard.

NMRN requires the use of a single email-sending platform. The primary functions of this platform will be to:

• Maintain a structured on-going customer journey communications from prospective visitors, donors, members and newsletter sign-ups.

• Deliver dynamic newsletters, solus and promotional emails, with the aim of increasing footfall, ticket sales, revenue and secondary spending (e.g., retail).

• Maintain customer relationships as an easy way for visitors to contact NMRN who may have queries or positive/negative feedback.

• Manage ad-hoc, monthly, annual, trigger-based email communications based on data provided through our CRM (Customer Relationship Management) integration with Dynamics 365.

• Be able to implement different branding, dependant on the attraction/museum we are informing visitors about.

• Minimum number of email addresses/subscribers stored within the system is 500,000.

There is also the need for continuous development, keeping in line with new emerging trends and technologies, the way we promote our attractions means we may add new communication methods in future.

The full scope of requirements for this tender can be found within Annex A of the tender documentation.

Clarifications must be sent to tenders@nmrn.org.uk for a response within the clarification period.