ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £450,000 |
|---|---|
| Status | complete |
| Category (CPV) | 48000000 |
| Deadline | 10 Jan 2025 |
| Contract start | 1 Mar 2025 |
| Contract end | 28 Feb 2026 |
| Procedure | selective |
| SME suitable | No |
| OCID | ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Merkle UK One Limited | £193,680 | 26 Feb 2025 | active |
description
Provision of Google Analytics 360 a hosted, SaaS web analytics platform used for measurement of websites and marketing channels and BigQuery an enterprise data warehouse. The contract value includes the 1 year initial term and one year optional extension.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 14 Mar 2025 | Award (award) | · | e3ffd419-b10e-4154-b5ea-e57ba76d98a7-833776 |
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source
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